Consumer Products
Average Order Value Increases 7% for Beauty Giant Cosmetic Capital after integrating Findify on their Maropost Commerce Cloud store
The Challenge
Increase customer time to value
Featuring thousands of products, Cosmetic Capital needed to make it easier for customers to find the items they wanted to buy. They were looking for a solution to provide an enhanced search experience that improved user experience and included key features like Advanced Spelling Tolerance and a foolproof Zero Results Workaround. The business was also interested in seeing what results personalization and dynamic displays would yield, and in supercharging their upsell and cross-sell capabilities.
"Findify’s team are very responsive and knowledgeable in fixing issues and teaching our team how to best utilize the platform. They are also willing to think outside the box and create custom features that improve the UX in a more specific way for Cosmetic Capital."
Director of Cosmetic Capital
The Solution
Personalized Search solution
Findify’s Personalized Search solution improved Cosmetic Capital’s site search capability, both technically using features like NLP, Advanced Spelling Tolerance and a top Zero Results Pathway, as well as through the use of a leading Artificial Intelligence personalization algorithm.
This solution improved UX on the store, and included the sophisticated search capabilities Cosmetic Capital desired. The Smart Collections ensured product listings within categories were dynamic, steering away from Cosmetic Capital’s previously static display, while Findify Recommendations utilized available space to drive additional upsell and cross-sell opportunities with fantastic results.
The Results
Increased Conversions
Following its integration with the full Findify Site Search & Personalization suite, Cosmetic Capital experienced a hugely significant increase of 7% in the store’s Average Order Value.
There was a 5% increase in Search Conversion, meaning shoppers were now finding more relevant results from the first search, improving user experience dramatically.
Following integration, shoppers who conducted searches on Cosmetic Capital’s website stayed on site for 44% longer, being more engaged with the relevant products shown.
Cosmetic Capital
Cosmetic Capital – Australia’s premium destination for affordable beauty – is a popular ecommerce site which runs on the Neto platform. Experts in finding the best cosmetics deals (and passing those savings on to the customer), the business does so by capitalizing on its unique relationships with manufacturers, distributors, partners and clearance houses. Over the years, Cosmetic Capital has been bestowed with literally thousands of five star reviews from genuine customers, all buying top brands like L’Oreal, Maybelline, Revlon and NYX at affordable prices.
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